Two great examples of this model are John Jantsch and Mari Smith. People like (and need) to buy from and work with other people they trust and respect. You will garner the respect of your audience and gain followers, and yes – clients.
#Sports radio program clock how to#
Instead of providing a list of 10 things an entrepreneur can do to engage in social media, cut it down to 5 and go into detail about how to do it. When considering your topic and content, keep it short and useful. “How can create compelling content that succinctly communicates my expertise AND meets my target audiences’ needs?” We live in a world of sound bites and quick information, and you podcast or Internet radio show needs to honor that reality too. The second question you need to ask yourself is: Speak specifically to the needs of the entrepreneur. If your target audience is entrepreneurs who want to engage their clients by using social media, don’t generalize your content to reach just any business owner. “What does my audience want to know more about?” Consider your target audience and their needs before you design a program and develop content.
The first question you need to ask yourself is: Experts agree, CONTENT IS KING, but I believe context is QUEEN! Just because you have something to say doesn’t mean you know to organize it. They allow you the opportunity to share your bits of wisdom, communicate important information and connect through content. Podcasts and Internet radio shows can be a very effective medium for communicating with your potential clients. Have you ever wondered how to organize your ideas for a podcast or Internet radio show? Here’s a simple outline that will help you organize your content AND create interest in your products or services.
How to set up a podcast or Internet radio showīy Lisa Bollow, Success Coach and Entrepreneur
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